An imaginative text-based map for readers and writers. Exuberant hand drawn type unfolds into word games and gestalt "ah ha!" moments, inviting playful readings and re-readings.

Mapping a writerly life, a life of make-believe from ambition to delusion, the poster aims at young writers who may not know about their chance to get published with the Hart House Review. It situates the journal’s call for submissions within a career path, while poking fun at the ambition/delusion behind these lofty goals.

2,000 copies were distributed around the University of Toronto campus, on walls and in nearby stacks, as an invitation for students to take their own copy, post it up in their dorm rooms, and get lost in the illustration’s wandering pathways before diving off into their own writing.

Honoured as a finalist in Design Edge Canada’s Regional Design Awards 2010.

Specs: Newsprint, 34" × 22" (avail. as 8.5" × 11" 1/4 folds).