The YES Times
Big recessionary changes in the labour force made for big changes in YES’s organization in 2009.
Their annual report became an opportunity to present joblessness among youth as a national issue, and position YES as a national leader confronting the problem.
Packaged as a tongue-in-cheek local daily, The YES Times playfully adopts the newspaper format as a way to reinforce YES’s message as newsworthy.
Low cost printing on newsprint helped sell the concept, showing stake-holders that the agency remains committed to fiscal responsibility without sacrificing communications integrity or creativity.
Check out a web version here, or write to receive a copy by mail.
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