“When the interaction is unique, your users can begin to associate that interaction with your product. If you can own an interaction, that’s a very strong level of branding in today’s interface-flooded world.”
Matthew Moore on Branded Interactions (source)
“rhetoric of the design and business worlds emphasized that logos should be unique and distinctive, […] Yet casual observation seemed to show that many logos, particularly those within the same industries, appeared similar to one another…”
James Bowie of Emblemtric, in “Logos Analyzed and Sociologized” (source)
Quick look at Moving Brands’ process through this Wikipedia rebrand exercise.
“As the trade of an interaction designer is almost exclusively person-centric… this means that what we design is the way in which people enter into a conversation with the brand.”
How Do You Turn Pixels Into A Full-Blown Brand Experience? on fastcodesign.com
“More in common with a sports brand than the web 2.0”
Identity design built from an “authentically digital” typographic user interface concept.
PredictWith is a LEAN startup team who got together at a startup weekend in Toronto.
A show of hands for non-profit fundraising.
Complete design program for YES’s annual charity auction, The ArtWork Gala. An event brand packaged as an opportunity to raise our hands, to vote for societal change (through YES’s work) while literally raising a paddle to raise money for their cause.
New identity for Moss & Lam.
